Pay-per-click (PPC) marketing will remain one of the most effective ways to increase your business reach and sales in no time. Well, there are also some other ways to bring your business in front of your target audience. But this one is the ideal answer when you are looking to grow your business sales instantly.
In this competitive world, getting ahead of the competition is very difficult, especially when we talk about Google ads. The Google policies and Google AdWords tools are updating every second, and there are a lot of things you need to upgrade to win the competition.
When you come around the challenges, it feels impossible to move within the trend; the only way to deal with every update is to be aware of all the trends before they meet the world of reality. So here we have gathered some of the game-changing PPC trends that are about to hit the world of PPC anytime.
What is PPC (Pay-Per-Click)?
PPC, also known as Pay Per Click, is actually a form of online advertising where you have to pay for every single click made on your ad. Now, you might be thinking about how PPC helps to generate leads. The answer is straightforward: the ad is created by the PPC experts analyzing all the aspects that will bring potential visitors to your ad and will surely convert into a customer.
Involvement Of Artificial Intelligence
AI is creating a buzz in every business and marketing industry, and it is also playing a significant role in the PPC industry. The AI will grow further in the foreseeable future. Google and platforms will continue to dig out new ways to enhance your PPC campaign, and more considerable upgrades are expected in bidding strategy capabilities. Integration of AI in PPC campaigns can help predict future ad CTRs. Not only this, but you can also identify the bids that will get the most traffic. Moreover, AI will also play a crucial role in analyzing customer’s likelihood of converting. All this will help you create a better PPC campaign and get more potential traffic.
PPC Automation
Automation is not new, but it will grow more in 2023. With this, it is also expected to see a lot of people moving toward automation to reach an informed conclusion and get ahead of the competition. The automation will work as a tool and feature that allows you to automate tasks within your Google ads campaign, like pausing underperforming keywords and adjusting bids and budgets. This uses AI and ML to automate more significant tasks in less time.
Increase in video advertising
As the song by the Buggles goes- video killed the radio.
Now you may be thinking why we have mentioned this 70’s song here. We are just trying to highlight the truth: video did kill radio, and it is no longer a secret. Video killed audio in no second; now, more people love to stream than listen. According to the latest research, 71% of people spend 17 hours streaming video content. With the ability of video to narrate a story, more people are moving toward video advertising. With the video, you can evoke emotions and demonstrate products, resulting in enhancing brand awareness, engagement, and, ultimately, conversion rates. In the future, the video will keep growing and play an integral role in PPC campaigns.
Voice search optimization
Voice search devices like Alexa, Google Assistant, and more are becoming the new trend in today’s lifestyle. According to the research, voice search is successful in generating more than $2 billion in global sales. A lot of consumers rely on voice commands, and it is proof of how well voice search is performing. The fusion of voice search and PPC can create a new opportunity for businesses to effortlessly connect with their audience, leveraging convenience and accessibility.
Creating mobile-friendly ads
About 85% of people like to use mobile, and that’s why creating mobile-friendly ads is becoming increasingly important. In addition, according to the latest research, over 71% of all paid search impressions come from mobile devices. This is no more a surprise for the Google ad experts. With all this, creating a mobile-friendly ad is becoming a crucial part of Google’s ads strategy.
Visual search
With the rise of voice search and video search, visual search is also a crucial part of PPC campaigns. With this, more businesses will need to optimize their PPC campaign for the visual search. This all includes using high-quality images and videos. Not only this, but you also need to make sure that they are correctly tagged and indexed.
GrayLine Digital- PPC Advertising services
It is obvious you can’t run an ad by yourself. GrayLine Digital, the best PPC agency in Dubai, is your perfect PPC partner. We are experts in the art of PPC advertising. Our experts are trained to meet your ad goals and create an ad that will bring more potential clicks in no time. With a proven track record of running Google ads, we have an understanding of different business industries.
Our PPC specialists have obtained official Google AdWords certifications, demonstrating their proficiency and readiness to excel in their roles. GrayLine Digital is your door to success in the competitive business market of UAE and Dubai.
